Independent professionals and Internet marketers understand the importance of creating Special Reports to attract residual income. The idea is to have a way to sell products and keep your cash flow going without depending completely on clients.
A good way to earn residual income is to write Special Reports targeted to desperate buyers. These buyers are experiencing pain or have a problem that has to be solved immediately. For instance, they may need a checking account after they've been blacklisted by mainstream banks. They may be trying to get rid of a physical problem that's very painful but not life-threatening.
When you write for desperate buyers, you target a truly hungry market. They're willing to pay for even a small report that promises to give them answers and pain relief. Here are 3 Report formats that work especially well for desperate buyers:
The Resource Report: If you love to do research and enjoy the "thrill of the resource chase," you will love this format. Get ready to spend many hours searching for just the right information you need. You may feel you're on a scavenger hunt because the first resources you see won't fit your requirements. Often the information you need is not on the first page of Google... or the second...or the third.
Most people stop after 30 or 40 minutes. But if you can hang in there, you will be rewarded with an info product that contains information other people want.
The How-To Report: If you know how to do something readers need or if you can walk readers through a system step by step, this format is the one for you. Your readers need to feel they start solving their problem right away. So give your readers something to do immediately, even if it's just clicking on a link to visit a website or making one phone call. They'll get involved and begin to feel confident about solving their problem.
The Subscription: Sometimes readers respond best when you deliver information in bite-size chunks. This approach works best when you have a huge amount of information to share, so you don't want to overwhelm readers. Alternatively, your information may require you to offer contemporary, same-day information. Finally, your report may be based on sharing a single action with your readers, such as giving them prompts to write in their journals.
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