If you're a small business owner or if you have any kind of business, you need to be using the internet to grow your business. I really can't stress that enough, and hopefully by the end of this article I won't have to; you'll understand for yourself.
If you stick to offline marketing, such as flyers, ads in newspapers or on radio/television stations, you're probably generating enough leads into your business to break even, maybe come out with a small profit. The only problem is that you're working hard and spending a lot of time, energy, and money on resources and you're not getting too far ahead.
If you can tap into the traffic and lead generation made possible with the internet, it's like tapping into a whole new world. Your customer base is vast beyond anything you could imagine, not restricted by the advertisements you do offline.
Furthermore, to throw out a quick statistic: internet business (e-commerce) spending increases at a rate of 300% each year. This has continued for the last 10 years and will continue to rise. There's even a "Black Friday" online now. Welcome to the digital age and the consumer economy. I hope you're capitalizing on it.
Do you understand where this is going?
You're losing money by not having a web presence. Period, end of story. You may think that advertising in the Yellow Pages is still a viable lead generation method, but let me ask you: how is your ROI on the Yellow Pages ads?
It's getting progressively harder to even break even with them, let alone generate enough leads to make a profit. Most ads actually cost more than the leads they generate, so instead of being a positive factor for business growth, that form of advertising is hurting your business.
Here's why: if someone is looking for a local business, about 65-70% of them are going to either Google or the online version of a Yellow Pages.
That's because your consumer base is shifting to the internet, or has already shifted to the internet. And, like before, you need to find a way to communicate with them and target your customers using this new platform.
It's way easier than you think, and you don't have to be all "tech-savvy" to do it. Here's a quick breakdown of some of the things you can do:
• Ad your site to websites such as MetroMix, SuperPages, or YellowPages
• Create a profile page for your business on sites such as Facebook, LinkedIn, and Twitter
• Create videos of you and your business and put them all on YouTube
• Pump out really good content on your industry and business
That should give you a jumpstart in the internet game. There's also other factors to consider, such as getting your website ranked in the search engines like Google and Yahoo, but that's a topic for another day.
What I'd like to do is give you access to a private tele-seminar I'm holding with expert internet marketer and e-commerce specialist Nick Breen on how to explode an e-commerce business using the internet. We're also going to cover the new course Niche Blueprint, which details in exact steps how to create and blow up your own e-commerce stores, starting from scratch.
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